AUTHOR SUBJECT: Streaming content for revenue?
Mike Conway
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Posted: 5/21/2016 12:37:06 AM
What is your experience with streaming content?  I have not done anything directly, but my agent was able to generate some revenue with a couple of titles I worked on.

Amazon Video Direct supposedly splits revenue 50/50, with 55% of ad revenue going to the filmmaker.  Youtube has similar ad profit sharing.  Roku is supposedly coming on strong.  Any others?


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Posted: 5/21/2016 7:26:40 AM
I don't know anything about Roku,,, but I will today..  As for Youtube, what interests me is, yes, the profit sharing based on commercials being viewed on your page and also click thrus, but also, paid content. I don't have all the facts yet but apparently you can set up Youtube contect that the viewer pays to watch.. My plan is very simple; build an audience by providing free contect then offer something special that can only been seen for a fee.  The key is to charge a very small fee then count on a mass audience to make those nickles and quarters add up to thousands. Of course you need the content first and it has to be something people want to see. Its obvious that a lot of the most popular videos are those that feature sexy women.  It appeals to the basic male desire to see sex.  Of course there won't be any sex but us stupid guys will watch just to fill the spank bank with lusty or sexy images.  Sounds crude but it's true...  Right now my Youtube page has nothing but some old clips I uploaded 6 or more years ago but people are still watching.  I have advertisements on the videos now.  They don't generate much money for me (less than a dollar last month) but I find it promising that some old CGI demo clips are still being viewed often enough to generate anything at all!  By the way, you don't make any money unless it adds up to atleast $100 a month.  If it doesn't add up you don't lose it.  Its a running total so, once it does add up, you will get the money..  I read somewhere that you need somewhere in the area of 200,000 views (commercials watched for atleast 20 seconds or clicked through) inorder to make a couple hundred bucks...  Everyone seems to agree that the key is to have a lot of content. Not one or two show pieces but a lot of short videos that you supply on a regular basis........ Remember that guy who use to come here, I think his name is Steve Sutton?  He had a series called the Portal.... I think that would have played well on Youtube...   Youtube is very strict when it comes to money.  They won't stand for any kind of copyright infringements and you can expect that they may ask for proof that you have license to use whatever music you have.. They claim that they might even ask for proof that your software licenses are for commercial use.  .... I have to admit, I don't spend much time watching shows on Youtube but my son's tell me that it is huge. Weekly shows that have good production quality and lively topics. 

I think the bottom line is and always has been that people can do everything right but if their product is not that interesting, the people will not watch.

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Posted: 5/22/2016 6:12:49 AM
OK. Maybe I was wrong.. Steve Sutton's series IS on Youtube.. Has been for a while.. The numbers are pretty low...  Honestly, I don't understand it.  I think the series has a special charm to it that should appeal to a larger number of people...  So, what is Steve doing wrong?

Mike Conway
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Posted: 5/22/2016 10:14:10 AM
 I remember Steve's series.  Usually a one man show, without pretty girls.  :>)  I always thought of it being geared to a specific audience, as opposed to the masses.
Sv Bell | Black Flag Pictures
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Posted: 5/23/2016 7:34:10 PM
 I stream stuff on Roku (mainly public domain movies and indie horror / scifi). Works very well, it generates around $500 a month, only with subscriptions. The ad sharing thing is crapola, since to have ads accepted by your viewers, the channel has to be free. And with a free Roku channel, there's massive audience and your streaming bill will skyrocket. No way advertising can cover these expenses. It is profitable for Roku because they have next to no expenses. But for the provider, it's a no-no. Go subscription based only.

Sv Bell | Black Flag Pictures
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Posted: 5/23/2016 7:42:37 PM
For reference, when I launched a free Roku channel, it caught an audience of some 45 000 viewers daily. But my streaming bill was in the range of $400 a DAY. That's nearly $3000 a week in streaming bill. Ads won't cover that kind of expenses.

When I turned the channel from free to subscription-based, the audience felt from 45 000 to 150 paid members. My TV channels are live 24/7 since 2009, I stream from my own desktop computer to the world. I may be the oldest indie TV broadcaster on the planet! loll

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